Case Study: GBH achieves more efficient PR outreach and media monitoring with Muck Rack

GBH saves 3 years of PR work with Muck Rack

GBH, a leading public media producer, faced the challenge of managing its PR efforts without a centralized system, relying on spreadsheets, manual media lists, and mental notes to track journalist contacts and preferences. To modernize its outreach for its wide range of digital and broadcast programming, the organization turned to the Muck Rack public relations management platform.

By implementing Muck Rack, GBH gained an intuitive and collaborative solution for building media lists, researching journalists, and creating customized pitches. The platform saved the team significant time, made communication more authentic, and provided valuable media monitoring and backlink tracking. This allowed GBH to effectively promote its content across diverse subjects and achieve greater transparency in its PR operations, with Muck Rack delivering a powerful and engaging workflow that met client expectations for stellar monitoring.

GBH