Case Study: Gambling.com Group streamlines media research and tracking with Muck Rack

Gambling.com Group streamlines media tracking with Muck Rack and reaches key reporters faster

Gambling.com Group, a provider of digital marketing services for the global online gambling industry, needed a more efficient way to handle its media research, outreach tracking, and team collaboration. The communications team was relying on cumbersome manual processes, including spreadsheets and Google searches, to find journalists and monitor coverage.

Using Muck Rack, the team implemented a centralized platform for media research, instant alerts for brand mentions, and collaborative tools for building lists and drafting pitches. This solution from Muck Rack streamlined their workflow, saving significant time previously spent on manual tracking and enabling them to find more meaningful media targets. The team now operates in a smarter, more focused way, with a comprehensive understanding of their coverage metrics and performance.

Gambling.com Group