Case Study: Fandom connects with top-tier media and saves time with Muck Rack

Fandom connects with 350 million fans using Muck Rack

Fandom, a global entertainment and gaming fan platform, needed to efficiently connect with top-tier media to promote its unique data and content. As a one-person PR team, their Global PR Director required a streamlined way to identify opportunities and pitch the right reporters to build their brand. They turned to Muck Rack for its public relations management services.

Using Muck Rack, Fandom was able to search for niche and trending topics to identify key journalists, build highly targeted media lists, and receive accurate alerts for real-time opportunities. This solution allowed them to successfully pitch major outlets and secure coverage, resulting in effective brand-building exercises and significant media hits. Muck Rack enabled the team to be smarter and more efficient, saving critical time and ensuring they never missed a chance to join a relevant conversation.

Fandom