Case Study: Estes Public Relations saves time and targets the right journalists with Muck Rack

Estes Public Relations manages 600+ media lists with Muck Rack

Estes Public Relations, a boutique PR firm, faced challenges with inefficient and outdated media outreach using scattered spreadsheets and manual tracking. They needed a better way to build targeted media lists, manage pitches, and track results. They turned to Muck Rack for its media database and PR management platform to streamline their efforts.

Muck Rack provided a solution by importing the firm's existing lists and enabling them to create over 600 targeted lists using advanced search. The team used the platform to pitch directly, track opens and clicks, and monitor journalist activity via alerts. This saved significant time, improved collaboration, prevented duplicate pitches, and allowed the firm to secure and report on media coverage more effectively for their clients.

Estes Public Relations