Case Study: Ellen Crane APR achieves faster, smarter media outreach with Muck Rack

Ellen Crane APR saves several hundred dollars a week with Muck Rack

Ellen Crane APR, a solo public relations consultant, faced the challenge of building media lists and pitching reporters in a time-consuming and costly manner. Before using Muck Rack, she spent hundreds of dollars per week on subcontractors or wasted hours manually searching for contacts, which hindered the efficiency of her one-woman operation.

By implementing Muck Rack, Ellen was able to bring all her operations back in-house. The platform allowed her to easily build and reuse detailed media lists, tailor pitches by researching reporters, and receive news alerts to identify trends for clients. As a direct result, Muck Rack saved her significant time and money, eliminating her need for subcontractors entirely and allowing her to provide a higher quality, more insightful service.

Ellen Crane APR