Case Study: ECHOS Communications saves time and boosts media relations with Muck Rack

ECHOS Communications boosts media share of voice from 10% with Muck Rack

ECHOS Communications, a leading public relations agency, faced challenges with outdated PR software that made it difficult to find accurate journalist contact information and track media coverage. Their previous tools, including Meltwater and Cision, were not keeping up with the shifting PR landscape, forcing the team to resort to inefficient, time-consuming guesswork. This prompted their search for a new solution, which led them to the Muck Rack platform.

By implementing Muck Rack, ECHOS Communications streamlined its software stack and gained powerful tools to build real-time share of voice dashboards and create targeted media lists with accurate contact details. The results were significant; the agency could now quantitatively demonstrate growth in market share for clients and efficiently secure high-impact coverage, such as landing a spot on a local broadcast and in major publications for an event. Muck Rack enabled the team to work more efficiently, saving time previously lost to searching for contacts and providing a one-stop shop for all their media relations needs.

ECHOS Communications