Case Study: Duolingo expands media reach and targets the right journalists with Muck Rack

Duolingo builds a 70-reporter media list with Muck Rack

Duolingo, a popular language-learning platform, needed to conduct targeted media outreach for specific initiatives like launching an endangered language course and expanding its international presence. To find the right journalists and monitor coverage efficiently, they turned to Muck Rack's PR platform and its media database and monitoring services.

Using Muck Rack's search engine, Duolingo built a media list of 70 relevant reporters for their Hawaiian course launch and successfully booked international media meetings. The platform's alerts helped them discover and engage with a journalist on Twitter, resulting in a viral tweet with over 400 likes. Muck Rack provided an efficient and comprehensive solution, saving the team significant time and improving their outreach results.

Duolingo