Case Study: Crate & Barrel streamlines media relations and reporting with Muck Rack

Crate & Barrel streamlines media relations with Muck Rack's up-to-date media database and coverage reporting

Crate & Barrel's public relations team faced a challenge with manual and time-consuming media relations processes. Before using Muck Rack, the team relied on manually updated Google spreadsheets for building media lists and coverage reports, which was inefficient for a global specialty retailer.

By implementing Muck Rack's platform, the team streamlined their efforts. Muck Rack provided an organized, up-to-date media database for building strategic lists and instant coverage monitoring for reporting results to internal teams. The solution was described as efficient, streamlined, and collaborative, saving significant time and enhancing their media outreach. Muck Rack's responsive customer success team further ensured a seamless experience.

Crate & Barrel