Case Study: Crate & Barrel streamlines media relations and reporting with Muck Rack

Crate & Barrel streamlines media outreach with Muck Rack in 2 core workflows

Crate & Barrel's public relations team faced manual and time-consuming processes for media relations, relying on Google spreadsheets to manage lists and track coverage. To streamline these efforts, the team turned to Muck Rack's media relations and communication platform.

By implementing Muck Rack, Crate & Barrel gained an organized media database and instant coverage monitoring. The solution allowed the team to efficiently build strategic media lists and quickly generate reports to share results with internal leadership. Muck Rack proved to be an invaluable, efficient, and collaborative tool that significantly enhanced their media outreach and measurement capabilities.

Crate & Barrel