Case Study: Consumer Technology Association finds relevant journalists and streamlines media relations with Muck Rack

Consumer Technology Association manages 170,000 CES attendees with Muck Rack

The Consumer Technology Association (CTA), the organization behind the CES technology event, needed an efficient way to identify relevant journalists, manage media relationships, and collaborate on a large scale. They turned to Muck Rack to streamline their media relations process and find top-tier press more effectively.

By implementing Muck Rack, CTA gained access to features like Activity Tracking for team collaboration, automatically updated media lists, and Muck Rack Alerts for monitoring relevant news and social chatter. The solution saved significant manual effort, provided crucial analytics, and made their outreach more targeted and effective, especially for major events like CES.

Consumer Technology Association