Case Study: Colgate University boosts targeted media pitching and coverage reporting with Muck Rack

Colgate University targets 40 journalists and tracks 193 articles with Muck Rack

Colgate University, a leading liberal arts institution, needed to effectively curate topic-specific media lists and pitch its expert faculty to top-tier journalists. They turned to Muck Rack's PR software, specifically its journalist search engine and database, to streamline this process and move beyond arduous manual research.

Using Muck Rack's advanced search and in-platform pitching tools, the media relations team built highly targeted lists and tracked engagement efficiently. This resulted in successful media placements, such as a TV spot on Bloomberg Financial in Mexico, and built future relationships with outlets like The New York Times. Furthermore, Muck Rack's Coverage Reports quantified the impact of major events, like a presidential visit, by revealing 193 articles shared 277,000 times, allowing them to demonstrate clear media success to campus constituents.

Colgate University