Case Study: CMW Media streamlines PR processes and saves time with Muck Rack

CMW Media streamlines PR across the firm in 2020 with Muck Rack

CMW Media, a full-service public relations firm, was struggling with inefficient manual processes for tracking media relationships and outreach using spreadsheets. This time-consuming approach hampered their ability to service clients effectively. Seeking a more organized solution, they turned to the PR management platform Muck Rack.

By implementing Muck Rack, CMW Media streamlined its operations, saving significant time. The platform provided transparency across the entire team through features like relationship ownership tracking, activity monitoring to prevent cross-pitching, and a centralized system for contact preferences. Muck Rack enabled the firm to build more meaningful journalist relationships and eliminated the wasted effort previously spent on manual updates and internal communications.

CMW Media