Case Study: Center for Sustainable Energy achieves faster, more accurate journalist research with Muck Rack

Center for Sustainable Energy cuts media research from hours to minutes with Muck Rack

The Center for Sustainable Energy (CSE), a nonprofit clean energy administrator, faced the challenge of managing outdated media contacts in spreadsheets and conducting time-consuming research to connect with journalists. Their small team needed an efficient way to find accurate reporter information and track coverage of their programs. They implemented Muck Rack’s media database and monitoring platform to address these needs.

Using Muck Rack, CSE’s team can now research journalists and build media lists in minutes instead of hours. The solution provides accurate contact details and insights into reporters' interests. Muck Rack’s alerts keep the team informed on relevant coverage, and its in-platform pitching tools show open and click rates to gauge interest. The result is a more efficient PR process that allows CSE to effectively reach the right journalists and stay current on industry developments.

Center for Sustainable Energy (cse)