Case Study: Caro lands client exclusives and streamlines media outreach with Muck Rack

Caro builds 360-degree media campaigns in 1-2 days with Muck Rack

Caro, a boutique creative studio, faced challenges with outdated media databases from a competitor platform, leading to bounced emails and difficulty tracking journalists due to high industry turnover. This inefficiency made building media lists and pitching significantly harder. The studio needed a more reliable solution to manage its public relations efforts effectively.

By implementing Muck Rack's PR platform, Caro gained access to an up-to-date journalist database and robust media list tools. The solution enabled the team to efficiently build lists, send pitches without annoying contacts, and create comparative coverage reports. This resulted in securing high-profile exclusives for clients, such as a feature in Vogue, and supported a highly successful 360-degree campaign. Muck Rack helped Caro operate more strategically and grow its business.

CARO