Case Study: car2go connects with local media and builds targeted press lists with Muck Rack

car2go reaches 11 markets with Muck Rack

car2go, North America's largest flexible one-way car-sharing service, needed a way to connect with media effectively across its many local markets and navigate a fast-paced, constantly evolving media landscape. The company turned to Muck Rack for a modern public relations platform to build accurate media lists and monitor conversations in real time.

Using Muck Rack, car2go's communications team efficiently built and refreshed targeted local media lists, attributing successful outreach for its fleet transition to these savvy lists. The platform's alerts enabled real-time engagement with journalists, leading to new storytelling opportunities and coverage. The team described Muck Rack as an efficient, modern, and savvy solution that proved essential for effective media relations.

car2go