Case Study: Cannes Lions keeps pace with the fast-moving news cycle with Muck Rack

Cannes Lions tracks 700+ journalists in real time with Muck Rack

Cannes Lions, the world's leading international festival for creativity in communications, needed to efficiently manage its global media presence and keep pace with the fast-moving news cycle. To address this, the organization turned to Muck Rack for its public relations management platform.

Using Muck Rack’s Alerts, Search, and Who Shared My Link tools, Cannes Lions gained the ability to monitor global brand coverage in real-time, curate topic-specific media lists, and track the social footprint of its stories. Muck Rack provided a centralized solution that saved significant manual effort, allowing the communications team to quickly identify pitching opportunities, build relationships with new journalists, and instantly escalate stories as needed during their major events.

Cannes Lions