Case Study: California Budget & Policy Center achieves 52% more unique articles with Muck Rack

California Budget & Policy Center increases unique articles 52% with Muck Rack

The California Budget & Policy Center, a nonpartisan research nonprofit, faced significant challenges in tracking its media coverage and managing contacts. Before using Muck Rack, the team relied on inefficient manual methods like Google Alerts and spreadsheets, which resulted in missed mentions and wasted time maintaining outdated media lists.

By implementing Muck Rack's media monitoring and PR platform, the team streamlined their processes, enabling them to easily track coverage, build targeted media lists, and share wins internally. This solution drove a measurable 52% year-over-year increase in unique articles and a 177% increase in broadcast coverage, solidifying the value of their communications efforts.

California Budget & Policy Center