Case Study: California Budget Center achieves 52% more media coverage with Muck Rack

California Budget Center increases unique articles 52% with Muck Rack

The California Budget Center, a nonpartisan research nonprofit, faced challenges with chaotic and inefficient media monitoring using Google Alerts and spreadsheets. They were missing media mentions and struggling to maintain up-to-date media lists manually. This led them to seek a new PR platform, ultimately selecting Muck Rack.

Muck Rack provided a streamlined solution for media monitoring, list building, and internal reporting. The platform's features, including AI-recommended journalists and easy-to-create newsletters, helped the team secure more targeted coverage. As a result, the California Budget Center saw a 52% year-over-year increase in unique articles and a 177% increase in broadcast coverage, which they credit directly to using Muck Rack.

California Budget Center