Case Study: Break of Dawn achieves faster media list building and earned media tracking with Muck Rack

Break of Dawn cuts media list building from 40 hours to 1–2 hours with Muck Rack

Break of Dawn, a digital PR link building agency, faced a significant challenge with inefficient media list creation using a clunky platform. Their previous solution required up to 40 hours to build a few mediocre lists and resulted in numerous failed email deliveries. This inefficiency was costly and hindered their ability to scale operations effectively.

By implementing Muck Rack's media database and PressPal.ai, the agency streamlined its process, enabling even junior staff to build large, niche media lists in just an hour or two. Muck Rack's real-time alerts and coverage reporting allowed the team to efficiently track earned media, including viral hits and mentions on late-night TV. This solution drastically improved efficiency, cut training costs, and contributed directly to the company's bottom line, allowing them to handle more work without hiring additional staff.

Break of Dawn