Case Study: Bollare streamlines media pitching and outreach with Muck Rack

Bollare saves 2 hours per pitch with Muck Rack

Bollare, a bicoastal fashion and beauty PR agency, faced a significant challenge managing its media outreach across three separate and cumbersome databases. This inefficient system made it difficult to organize pitches, maintain updated contact lists, and collaborate as a team, leading to wasted time and frustration. The agency turned to Muck Rack to find a more streamlined solution.

By implementing Muck Rack's all-in-one PR platform, Bollare consolidated its workflow into a single, collaborative system. The solution enabled the team to create targeted media lists, track outreach activity to avoid double-pitching, and co-write emails directly within the platform. Using Muck Rack’s analytics, they could also measure engagement to inform their follow-up strategy. This new process saved the team at least two hours per pitch sent and significantly increased their pitch-to-coverage conversion rate.

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