Case Study: Blue Apron improves brand monitoring and media outreach with Muck Rack

Blue Apron uses Muck Rack to monitor brand mentions in real time since June 2020

Blue Apron, a personal meal kit company, needed an efficient way to monitor its brand reputation and quickly find relevant journalists for media outreach. They turned to Muck Rack's media monitoring and media database services to get a real-time pulse on press coverage and to streamline their pitching process.

Using Muck Rack, Blue Apron implemented real-time alerts to monitor media mentions and a comprehensive database to research and pitch journalists. The solution saved the team significant time, made them more well-rounded and educated for media outreach, and ensured they were never surprised by a story. The head of communications described Muck Rack as helpful, complementary, and time-saving.

Blue Apron