Case Study: Betches achieves faster, global PR outreach with Muck Rack

Betches tracks 250M+ audience reach and global coverage with Muck Rack

Betches, a media and entertainment brand, faced the challenge of managing its public relations without a dedicated in-house team or modern tools, relying on inefficient spreadsheets to build media lists and track coverage. As the company's first PR hire, Michelle Ciciyasvili needed to prove the value of PR and find a better way to connect with global media contacts, leading her to advocate for Muck Rack.

By implementing Muck Rack, Betches was able to efficiently build and maintain a master media list of nearly 1,000 contacts, easily finding relevant global reporters and building relationships. The platform saved significant time, allowing for more strategic pitching and enabling the quick tracking of coverage, including for a major acquisition. This proved the value of PR to leadership by delivering measurable results, such as securing a feature in the New York Times, and providing comprehensive data on the impact of their efforts.

Betches