Case Study: Best Friends Animal Society sharpens PR strategy and demonstrates earned media value with Muck Rack

Best Friends Animal Society sharpens PR strategy with Muck Rack after 40+ years of manual reporting

Best Friends Animal Society, a national non-profit working to make the country no-kill for pets, faced a challenge with fragmented PR tools and limited visibility into their media performance. Their small team relied on a mix of separate platforms and manual processes, which made it difficult to consistently measure their impact and share of voice against competitors. They turned to Muck Rack to consolidate these tools and streamline their reporting.

By implementing Muck Rack's Media Intelligence, the organization gained a comprehensive, strategic view of their earned media performance. The solution provided customized reporting aligned with their business goals, including national and local share of voice and sentiment analysis. This enabled the team to demonstrate the value of PR to leadership, refine their strategy based on data-driven insights, and track their progress over time for the first time in the company's 40-plus year history. Muck Rack provided a fuller picture that turned insights into actionable strategies.

Best Friends Animal Society