Case Study: Angel City FC builds media relationships and secures international coverage with Muck Rack

Angel City FC lands coverage in 4 countries with Muck Rack

Angel City FC, a professional women's soccer team, faced the challenge of building new media relationships and finding accurate reporter contact information. Their small PR team was spending too much time on manual searches and lacked a consolidated tool to effectively pitch their corporate and community stories. They needed a solution to become more intentional in their media outreach, which led them to Muck Rack.

By implementing Muck Rack, the team was able to build targeted media lists with updated contact information, craft and send pitches directly from the platform, and monitor email open rates to refine their strategy. The solution helped them secure significant international coverage for events like their jersey launch, landing stories in outlets across Costa Rica, South Korea, France, and Australia. Muck Rack also allowed them to consolidate multiple tools into one platform, saving time and increasing the efficiency and effectiveness of their PR efforts.

Angel City FC