Case Study: Active Minds saves time and expands media reach with Muck Rack

Active Minds reaches 3,000+ young adults with Muck Rack

Active Minds, the nation's leading nonprofit supporting mental health awareness for young adults, needed an efficient way to research journalists and build media lists to share their important surveys and stories. They turned to Muck Rack's Media Database and PR platform to save time and improve their outreach efforts.

Using Muck Rack, the team saved significant time building targeted media lists and pitching journalists directly through the platform. This resulted in widespread national coverage for their major mental health surveys, including features in The New York Times and a dedicated news story on Scripps Media. Muck Rack also provided more accurate media monitoring alerts, helping Active Minds efficiently build new media relationships and broaden their audience reach.

Active Minds