Moz
22 Case Studies
Case Study: TELUS achieves 62.5% faster reporting and automated SEO dashboards with Moz's STAT GDS connectors
A Moz Case Study
TELUS Cut SEO Reporting Time In Half With STAT Search Analytics.
TELUS, a Canadian telecommunications company, faced time-consuming, manual SEO reporting across multiple markets and tools that required screenshots and a costly in-house API for validation. To centralize rank-tracking and competitive data, TELUS turned to Moz’s STAT product and the STAT GDS connectors to integrate SEO metrics directly into Google Data Studio.
Moz implemented STAT’s native API and GDS connectors to automatically aggregate share-of-voice, ranking distribution, and other SEO signals alongside Adobe and Google Search Console data in a single dashboard. The solution removed manual data pulls, cut monthly reporting time by 62.5%, enabled instant stakeholder reports, and freed TELUS’s SEO team to focus on analysis and strategy.
Open case study document...
Telus
Daniel Crough
SEO Lead for Home Solutions