Case Study: Lenovo increases productivity by 50% with Movable Ink

How Lenovo Increased Productivity by 50% with Contextual Email Automation

Lenovo, the $46 billion global technology company, needed to do more with less as manual email processes, limited resources, and inconsistent messaging between emails and landing pages slowed its marketing efforts. Because many customers engaged on weekends and holidays, Lenovo turned to Movable Ink and its web-cropping technology to keep offers fresh and relevant in email.

Movable Ink helped Lenovo automatically pull live website content into emails, enabling quick deployment of dynamic, reusable content such as countdown timers and automated programs. The solution increased Lenovo’s email production productivity by 50% and delivered stronger campaign performance, including 127% of target revenue, 129% of target traffic, 78% of click-through rate, and a 59% audience expansion.

Lenovo