Case Study: Rakuten achieves unified e-commerce and fintech experiences with Motomtech

Rakuten streamlines operations by 45% with Motomtech

Rakuten, one of the world's largest internet services companies, faced significant challenges in unifying its vast ecosystem of over 70 services, which included e-commerce, fintech, and digital content. Decades of independent development had led to fragmented user experiences and operational inefficiencies. Rakuten engaged Motomtech and its Dedicated Engineering Team service to modernize its platforms and create a seamless cross-service experience for its 1.9 billion users.

Motomtech embedded an 11-person team within Rakuten's organization to design and implement a unified architecture using C# and React. The solution rationalized workflows and established consistent design patterns. The results included a 95% seamless integration of services, a 92% enhancement in user experience, a 45% streamlining of operational workflows, and a 3x increase in the platform's scalable growth rate. Motomtech's work transformed how Rakuten delivers services and left its internal teams with the tools to maintain the platform independently.

Rakuten