Case Study: JetBlue grows Spanish-site traffic 80% and boosts U.S. Hispanic bookings with MotionPoint

JetBlue’s focus on mobile exemplifies a positive and customer-centric approach, writes a MotionPoint executive

MotionPoint helped JetBlue tackle the challenge of better reaching U.S. Hispanic travelers—an audience that travels frequently and often prefers Spanish-language content—by focusing on a mobile-first, customer-centric approach. The goal was to cost-effectively connect with Spanish-speaking customers and increase bookings through a localized mobile experience.

MotionPoint deployed a Spanish-language mobile site for JetBlue, and within six weeks Spanish website traffic rose 80% across both mobile and desktop. Traffic has stayed high, and the number of Spanish-speaking customers purchasing tickets and services via the mobile site continues to grow month over month.

JetBlue