Case Study: JetBlue achieves 300% increase in Spanish-language mobile revenue with MotionPoint

JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution

JetBlue identified that many U.S. Hispanic customers were using smartphones to research and book travel but lacked an optimized Spanish-language mobile experience. As a MotionPoint client since 2008, the airline partnered with MotionPoint to address this gap and improve mobile engagement.

MotionPoint quickly launched a Spanish mobile site by leveraging translations from JetBlue’s Spanish desktop site and applying ongoing optimization (not just direct translation). The result: a significant uplift in traffic and revenue — overall revenue from the Spanish mobile site rose by more than 300% since its debut, driving substantial new bookings.

JetBlue

Maryssa Miller

Head of Digital Commerce