Case Study: Amtrak achieves 60% revenue growth with MotionPoint website localization

Increasing Domestic Sales, Thanks to Global Customers

Amtrak, America’s Railroad, wanted to reach the growing U.S. Hispanic market with online information and ticket sales, but a Spanish-language website built in-house would have been slow and costly. Amtrak turned to MotionPoint and its website localization solution to launch the site quickly and efficiently, without heavy IT involvement.

MotionPoint delivered a fully translated Spanish site in less than 60 days with zero IT integration, and Amtrak soon discovered demand beyond the U.S., including Spain and South America. Building on this success, Amtrak launched German, French, and Chinese sites; each paid for itself in under three months, and MotionPoint’s ongoing optimization helped drive a 60% CAGR in revenue from FY ’10 to FY ’14.

Amtrak