Case Study: Vodafone engages fans and boosts brand engagement with Monterosa / Interaction Cloud

Vodafone drives 1.2m interactions with Monterosa

Vodafone, a world-leading technology communications company, sought new methods to engage customers and remain culturally relevant during major sporting events in Qatar. Their challenge was to attract and engage fans throughout key calendar moments, starting with the 2018 summer of football. To achieve this, they partnered with Monterosa and used its Interaction Cloud platform to launch a breadth of interactive experiences.

Monterosa implemented a campaign driven by interactive games like Predict & Win, Football IQ, and Team Picker, all powered by Interaction Cloud. The solution was a resounding success, achieving a 2.1 million reach, 1.2 million interactions, and 345k click-throughs to promotions. The campaign converted 14% of fans into active users of the Vodafone Qatar app, inspiring the company's continued use of the Monterosa platform for future engagements.

Vodafone