Case Study: Royal Caribbean powers Chinese market expansion with Monotype’s custom Proxima Nova fonts

Royal Caribbean launches 16 custom Proxima Nova weights with Monotype for China

Royal Caribbean, a major global cruise line, faced the challenge of expanding its digital presence into the Chinese market. The company needed Simplified Chinese fonts that harmonized with its existing Proxima Nova typeface to maintain its brand identity, while also being lightweight to ensure fast loading times for its websites and apps. They partnered with Monotype to address this need.

Monotype's solution was to create 16 custom weights of Proxima Nova that integrated the Chinese font MYing Hei PRC Medium. This ensured visual consistency and a seamless digital experience across iOS and Android platforms. The results enabled Royal Caribbean to successfully launch in China, meeting tight deadlines and saving engineering time and money, while providing clear communication and a consistent brand experience for its new Chinese customers.

Royal Caribbean