Case Study: Jam City boosts iOS campaign performance with Moloco Ads

Jam City boosts iOS installs nearly 4X with Moloco

Jam City, a gaming company, sought to improve the performance of its iOS advertising campaigns. They partnered with the vendor Moloco and utilized its Moloco Ads product to address the challenge of delivering a more relevant and streamlined journey for users clicking on their ads.

Moloco implemented support for Custom Product Pages (CPP), which allowed Jam City to create multiple versions of its app store page paired with different ad creatives. This solution provided highly relevant post-click experiences for different audiences. The results for Jam City were significant, including a nearly 4x increase in installs per thousand impressions (IPM), a 10% increase in click-to-install rate (CTI), and an 8x increase in click-through rate (CTR).

Jam City