Case Study: Zigi achieves 40% higher user retention with MoEngage automated flows

Zigi boosts user retention by 40% with MoEngage

Zigi, a digital financial services app launched by Guatemala's largest bank, faced challenges with user retention and personalization due to a lack of sophisticated tools. They needed to accurately segment users, unify customer data, and ensure secure handling of sensitive financial information. To address this, Zigi turned to the MoEngage platform seeking its customer journey orchestration and omnichannel flow capabilities.

By implementing MoEngage's automated flows, Zigi was able to create intelligent, behavior-based campaigns for churn prevention and transaction recovery. The solution from MoEngage included automated coupon management and integrated NPS surveys. This led to a 40% increase in user retention in one quarter, a 38% decrease in transaction abandonment, and a 34% increase in efficiency for churn prevention flows.

Zigi