Case Study: YesStyle speeds up migration of 20+ multi-geo journeys with MoEngage

YesStyle migrates 20+ journeys 50% faster with MoEngage

YesStyle, an e-commerce platform specializing in Asian fashion and beauty, faced challenges with its previous vendor, Oracle Responsys, due to its reliance on back-end coding, disjointed systems, and lack of AI-powered segmentation. Seeking a no-code, insights-led engagement platform, they turned to MoEngage and its Customer Journey Orchestration and Analytics products to unify their marketing and enable behavior-based targeting.

The MoEngage professional services team implemented the solution, resolving auxiliary data issues with templatizing and automating multi-language campaigns. MoEngage assisted in migrating over 20 active, multi-geo journeys in eight languages within just 12-13 weeks, a timeline 50% faster than expected. This provided YesStyle greater flexibility and segmentation capabilities, leading to higher email open rates.

YesStyle