Case Study: XL Axiata achieves 22% higher app stickiness with MoEngage

XL Axiata boosts app stickiness 22% with MoEngage

XL Axiata, one of Indonesia's largest telecom operators, sought to improve customer engagement and retention, particularly app stickiness. To achieve scalable growth and optimize key metrics, they partnered with the customer engagement platform MoEngage, utilizing its customer insights and analytics alongside the Merlin AI capabilities.

Using MoEngage, XL Axiata built a robust customer onboarding strategy and leveraged AI-driven optimization to personalize communications. The MoEngage platform provided actionable insights and predictive segmentation, enabling the automation of engagement at scale. The results included a 22% increase in average app stickiness, a 16-17% boost in click-through rates from optimized campaigns, and a 29.5% conversion rate for their rewards program.

XL Axiata