Case Study: Xcite by Alghanim boosts CRM revenue with MoEngage

Xcite by Alghanim boosts CRM revenue 212% with MoEngage

Xcite by Alghanim, a leading multi-brand electronics retailer in Kuwait, faced challenges in scaling personalized customer engagement and unifying data from its many stores and digital platforms. The company sought to boost CRM-driven revenue and build a more effective customer lifecycle management engine. To address this, they partnered with MoEngage, implementing its Customer Data and Engagement Platform (CDEP).

MoEngage's solution provided a unified customer view and AI-powered automation, enabling hyper-personalized campaigns and efficient journey orchestration. The vendor's tools, including Merlin AI for content creation, streamlined marketing operations. As a result, Xcite boosted its CRM revenue share from 8% to 25%, achieved a 175% increase in average revenue per user, and grew its highest-spending customer segment by 40%, while also cutting content creation time by 60%.

Xcite by Alghanim