Case Study: WOW Skin Science achieves 10-12X uplift in ROI with MoEngage

WOW Skin Science Clocks a 10-12X Uplift in ROI

WOW Skin Science, a fast-growing Indian skincare and haircare brand, needed a platform to segment customers, understand behavior, and personalize communications at scale to boost conversions and build automated retention journeys. To address this, WOW Skin Science partnered with MoEngage, leveraging products such as Custom Segments, Customer Journey Orchestration, and Customer Insights & Analytics.

MoEngage delivered hyper-personalized campaigns across InApp, SMS, Push, and WhatsApp, enabling record user sessions and order volumes during sales while cutting campaign setup time from 7–8 days to 20–30 minutes. As a result, MoEngage helped WOW Skin Science achieve a 10–12X uplift in ROI, maintain the same revenue with 40% less spend, drive a 40% uplift in install-to-first-purchase, and a 10% increase in high-intent customer conversions.

Wow

Sudeep Bansal

VP-Growth