Case Study: WeatherBug achieves 27% boost in app re-engagement with MoEngage

WeatherBug Drives Customer Loyalty with 27% Boost in App Re-engagement Rate

WeatherBug, a leading weather app with over 15M monthly engaged users, faced manual push setup, limited audience selection, and a need for stronger personalization. To address these challenges, WeatherBug partnered with MoEngage and deployed MoEngage’s In-app Messaging, Push Notification, MoEngage Analytics, and Customer Insights & Analytics to modernize campaign orchestration and audience targeting.

MoEngage implemented recurring, AI-powered push and personalized in-app campaigns, improved audience selection and tagging, and provided custom dashboards for continuous optimization. The work drove a 27% conversion rate (27.32%), re-engaged 220,000 customers with a 27% win-back rate, and delivered an 11% uplift in customer retention while keeping uninstall rates steady — demonstrating measurable improvements in WeatherBug’s engagement and retention.

Weatherbug

Tamires Peixoto

Marketing Manager