Case Study: Wakefit.co achieves 80% product adoption and digital customer growth with MoEngage

Wakefit.co’s Three-Point Strategy To Digital Customer Growth

Wakefit.co, a mattress brand expanding into home furniture, faced strong traffic but limited new‑user acquisition and non‑personalized re‑engagement; they needed to convert visitors, segment buyers vs non‑buyers, and increase product awareness. To solve this, Wakefit.co partnered with MoEngage and built a three‑point growth strategy — acquire new users, cross‑sell existing customers, and drive product awareness — using MoEngage features such as Custom Segmentation, Flows, Analytics, on‑site messaging, email and push.

MoEngage implemented automated on‑site surveys and Custom Segmentation to separate buyers and non‑buyers, then ran Analytics‑driven workflows (emails, push, on‑site messages) and cross‑sell campaigns. The impact: roughly 80% product adoption year‑over‑year, over 4 million personalized emails with an 11.79% average CTR, push notifications reaching 700K users with a 58% delivery rate, on‑site messages producing 21% conversions, and more than 40% growth in average daily orders.

Wakefit

Parasar Sarma

Vice President of Growth