Case Study: Wakefit accelerates campaign go-live and boosts CTR with MoEngage

Wakefit boosts CTR 64% and accelerates campaign go-live with MoEngage

Wakefit, a premier Indian home and sleep solutions brand, faced challenges in scaling its customer engagement. Their manual campaign processes took 3-4 days to launch, and they needed to move beyond simple triggers to manage complex, multi-stage customer journeys. Partnering with MoEngage and leveraging its customer journey orchestration platform, they sought to automate their CRM and gain a unified view of user behavior.

The solution involved building an automated engagement engine using MoEngage's capabilities, including Dynamic Product Messaging for hyper-personalization and Merlin AI for optimization. This shift automated over 50 customer flows, dramatically accelerating go-live times from days to hours. The results were significant, including a 64% uplift in click-through rates, a 52% increase in return on ad spend, a 10% revenue growth contribution, and a 22% improvement in email open rates driven by MoEngage's AI features.

Wakefit