Case Study: Ahamove achieves 14x conversions with MoEngage

Vietnam-based Delivery Platform, Ahamove Sees over 14x Conversions after Partnering with MoEngage

Ahamove, a Vietnam-based on-demand delivery platform serving over 2.5 million customers and 100,000+ drivers, faced operational and retention bottlenecks including poor customer segmentation, under‑delivered push notifications (<20% reach), time-consuming SQL/API work, fragmented channels, and manual campaign deployment. To solve this, Ahamove partnered with MoEngage and adopted its insights-led omnichannel customer engagement platform to unify channels, enable RFM segmentation, and automate event‑triggered campaigns.

MoEngage implemented real‑time event triggers, advanced segmentation, omnichannel orchestration and third‑party integrations, allowing Ahamove to scale campaigns, save 10+ work hours per week and automate previously manual workflows. The impact was measurable: MoEngage helped Ahamove drive a 14x increase in conversions, 6x growth in monthly active users, 300% increase in daily active users, 4x improvement in push delivery, a 30% rise in survey responses, AhaMart order value exceeding target by 87% and a 36% coupon redemption rate.

Ahamove

Quynh Ngo

Head of Marketing