Case Study: VieON achieves 3X MAUs and 5X paid subscribers with MoEngage

VieON boosts MAUs 3X with MoEngage

VieON, a Vietnamese streaming service launched by DatVietVAC, faced the challenge of increasing its monthly active users and optimizing revenue growth by upselling paid subscriptions. To accomplish these goals, they needed to add more relevance and personalization to their customer engagement. They partnered with MoEngage, utilizing its insights-led platform and products like RFM Segmentation and Dynamic Product Messaging to better understand their audience.

Using MoEngage, the VieON team implemented personalized, triggered campaigns across channels like push notifications, email, and in-app messages. This solution, which included sending content recommendations and package consumption reminders based on customer affinity, led to a significant measurable impact. MoEngage helped VieON achieve a 3X increase in monthly active users, a 5X increase in paid subscribers, and a 7-8% uplift in conversions.

VieON