Case Study: Vedantu achieves 65% topline growth with MoEngage

Vedantu grows topline 65% with MoEngage

Vedantu, a leading online tutoring platform in India, faced significant challenges with student drop-offs at various stages of their learning lifecycle. They needed to re-engage these students and deliver a more personalized learning experience. To address this, they partnered with MoEngage, utilizing its analytics and engagement platform including MoEngage Analytics.

The MoEngage solution enabled Vedantu to map the ideal student path and create behavioral cohorts to identify drop-off points. Using smart triggers and personalized campaigns, they nudged users at the right time. This approach led to a 3x increase in daily active users and a 15% growth in engagement within three months. Ultimately, MoEngage helped drive a 65% overall growth in Vedantu's topline business.

Vedantu