Case Study: Vedantu achieves 65% topline growth and 3X DAUs with MoEngage insight‑led engagement platform

Vedantu Grew 65% of Their Topline Business With Insight-led Engagement

Vedantu, a Bengaluru-based LIVE tutoring platform serving millions of students, faced a major re-engagement challenge: large numbers of learners were adding tutorials or signing up but not completing courses, and the marketing team lacked enriched behavioral and campaign-source data to track funnels or optimize outreach. To address this, Vedantu turned to MoEngage for a single analytics-and-engagement platform to unify event data, identify drop-off points, and enable personalized, timely campaigns.

MoEngage synced Vedantu’s analytics, enabled cohort-based analysis, built real-time dashboards, and powered action-triggered, personalized push and web campaigns (leveraging features like Push Amplification and Sherpa) so teams could monitor and optimize daily. The result: campaign engagement rose from 9% to 15% in 2–3 months, messaging CTR improved by 140%, ~7% of students were retained, DAUs jumped 3X during the pandemic, and Vedantu achieved roughly 65% growth in topline business—driven by the MoEngage implementation.

Vedantu

Kunal Dubey

Head of Marketing