Case Study: Vedantu Achieves 12% Uplift in Push Delivery Rates with MoEngage

Vedantu boosts push delivery rates by 12% with MoEngage

Vedantu, India's leading online tutoring platform, faced a challenge in reaching its students with effective messaging due to the dominance of certain device manufacturers, which hampered its engagement strategy. To address this, Vedantu partnered with the vendor MoEngage.

Using MoEngage's Push Amplification solution, Vedantu was able to maximize its reach with relevant messaging throughout the customer onboarding journey. This resulted in a 12% uplift in push notification delivery rates across all devices and a 6% increase in user adoption and engagement, significantly boosting overall customer engagement for the platform.

Vedantu