Case Study: Vedantu achieves 12% uplift in delivery rates and 6% engagement boost with MoEngage

Vedantu Achieves 12% Uplift in Delivery Rates and Boosts Customer Engagement

Vedantu, India’s leading online tutoring platform, faced low reach and engagement because many students used Chinese OEM smartphones that restrict background processes and block standard push messaging. To solve this, Vedantu partnered with MoEngage and leveraged its Push Amplification and AI engine Sherpa to target students more reliably across the onboarding journey.

MoEngage implemented Push Amplification to bypass OEM delivery limits and used Sherpa’s predictive messaging and behavioral segmentation to send the right content at the right time. As a result, Vedantu saw a 12% uplift in delivery rates across all devices and a 6% increase in adoption and engagement, driving higher LIVE class attendance, improved retention, and stronger campaign performance.

Vedantu

Shashank Shekhar

Head of Digital Marketing