Case Study: Ujjivan Small Finance Bank boosts digital conversions from 2% to 18% with MoEngage

Ujjivan Small Finance Bank boosts digital conversions from 2% to 18% with MoEngage

Ujjivan Small Finance Bank, a mass-market bank serving unserved customer segments, faced a challenge when pandemic restrictions disrupted its traditional in-person EMI collection process. The bank needed to urgently drive digital adoption and required an insights-led engagement platform. To address this, they partnered with the vendor MoEngage.

MoEngage provided an omnichannel solution featuring RFM segmentation and smart recommendations. The bank segmented customers based on financial behavior and ran targeted, multilingual SMS campaigns and gamified engagement flows to encourage digital payments. As a result of implementing MoEngage's platform, Ujjivan Small Finance Bank onboarded over 4.5 lakh customers to digital payments, collected over ₹123 crores in EMI via digital mode in five months, and saw the conversion rate from digital channels jump from 2% to 18%.

Ujjivan Small Finance Bank