Case Study: UangTeman achieves 20% increase in campaign engagement with MoEngage Flows

UangTeman Increases User Engagement Using Personalized Communication

UangTeman, an Indonesian micro-lending service offering real-time credit and loans, needed constant, contextual engagement to match its instant approvals. The company struggled to run concurrent, action-based campaigns and deliver personalized messaging without a marketing automation platform, so it turned to MoEngage and its Flows product to enable real-time, contextual communications.

MoEngage implemented Flows to automate triggered emails and in-app push notifications tied to customer actions (app download, loan application, approval, disbursement), with segmentation for new, existing and dormant users. The solution drove a 20% increase in engagement campaigns, reduced human intervention by up to 90% and saved time while delivering more personalized, timely messaging through MoEngage.

UangTeman

Septian Adi Putra

Digital Marketing Specialist